Reading

What Happened With My BEA Books One Year Later

I’ve been planning on doing this post for a year.  After Book Expo America last year, there was this sort-of controversy about bloggers at book events being the worst thing ever.  We get so many books and somehow that was supposed to be bad.  I didn’t fully understand it.

Full confession time – I am a horrible blogger that everyone was talking about.  Ok, not really, I’m not the person running over other people to get multiple copies of books.  I did however send home three boxes of books from Chicago.  I don’t understand how anyone could have gotten less.

My first interaction when I walked onto the floor set the tone for the rest of the weekend.

Book guy, handing me a book – “Would you like a copy of this book?  It is a middle grade novel about a girl dealing with grief.”

Me, trying to hand it back – “No, thank you, I don’t really read middle grade.”

Book guy, walking away so I can’t hand it back – “Keep it!  You might like it.”

Short of throwing the book at his retreating head I couldn’t give it back.  I was also reverse pick pocketed where people put books in my bag as I passed by.  I tried to hand a book whose blurb I read back to the Hatchette person and I swear the woman picked up other other books and said, “If you don’t like that one, take these two too.”  On Book Expo weekend this year light a candle for the Hatchette reps.  They hand out books so aggressively that I got concerned that they are taken out back and beaten if they have any left.

I don’t buy the whole “bloggers take so many books that there are none left for anyone else” nonsense after seeing how aggressively people were handing out books whether you wanted them or not.

 

Once I got those books home what happened to them?  Was it worth it for them to give all those books to me?

BEA 2016 books

Based on that alone, it was not worth it to give me all those books. I didn’t read the majority of them. But is that the whole story?

Where are those books now?

BEA2016 giveaway

I gave away books to other bloggers who might like them. I gave more books away to people who participated in Foodies Read and most of those have been reviewed. I’m still working on adding some a little at a time to the Free Little Library in my neighborhood. I’m also planning a big giveaway to other bloggers during Armchair Book Expo this year.  The books are moving around and getting to more people.

 

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One thing I found interesting was how many of these books I used on Instagram. I hadn’t done a lot of bookstagram posts because I’m a library user and ebook reader so I didn’t have pretty books to photograph. Suddenly I had a bunch of books. I did 49 posts featuring one or more of the books I got at BEA 2016.

 

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So, is it a good return on investment to give bloggers books for publicity? Maybe not. But as I thought about that I realized something else.

I had thought that over the course of the last year that I would be seeing a lot of books that I first saw at BEA. I’d see them in the library and in bookstores and on blogs as they came out.

It Didn’t Happen.

I made a list of all the books that I got from BEA that I saw mentioned anywhere even once.

  • The Underground Railroad – obviously a huge hit last year
  • Pachinko
  • The Other Einstein
  • Stalking Jack the Ripper
  • The Peculiar Miracles of Antoinette Martin

That’s it.  There are five books that I got at this huge trade show that I ever heard of ever again in even one blog post or saw in the wild.  What’s the point?  Maybe it isn’t the bloggers that aren’t helping the industry.  Maybe all the buyers and librarians who are being courted by the publishers aren’t really pushing these books either. Granted I wasn’t lining up to get the hottest new releases but those were a minority of the books available.

Other bloggers who have been to BEA or other conventions – What happened to your books?  Did you ever hear of these books again after the conference?

8 Comments

  • vendija723

    This was super interesting! Thank you for sharing your experience at BEA and your thoughts about what ended up happening with the books. Maybe they are hoping to ignite the next big word-of-mouth hit by giving away so many random books to so many random people?

  • Nicole @ Feed Your Fiction Addiction

    Oooh, this is a great post! I’m actually a little scared to look at my stats for BEA books, but I know I read a good number of them. And I’m still planning on getting to some that I haven’t yet, so… I love how you analyzed what’s happened to the others, though. I think I’ll have to do a post like this myself!

  • Adriana Garcia

    Ah! So the truth comes out. The aggressiveness comes both ways it seems. I would have probably handed someone else the book. Mailing all those books is impressive. I probably would have done the same thing. It is a good idea to use them as giveaways though but I don’t know if would be allowed to do that??? One of these days I’ll go to BEA. Probably…

    • heather

      I don’t think it is a problem to give them away. You can’t sell them. I don’t use them in giveaways that require anyone to follow me or anything like that.

  • victoriansoul

    I still haven’t read Saving Delaney yet- it needs time to marinate properly in my massive TBR pile. 😉
    But seriously- I’m short on reading pretty much everything this year. Too many darn appointments.
    ~Litha Nelle

  • Danielle

    Thanks for sharing! It was really interesting to see your numbers a year later! I definitely got books at BEA last year that I LOVE and some that I liked and a lot that I haven’t touched and (one year later) should really see about passing on. And I wasn’t running folks over or hitting them over the head with a bag o’ books or anything. It’s true – people were just pushing things into your hands, which is kind of half the fun of it!

  • nikki @bookpunks

    To me, as someone who has worked in marketing, I didn’t really understand why people were upset about this in the first place. Marketing at this sort of event is often just throwing as many things out into the crowd as your budget allows, and hoping you hit. There is no 100% relevancy happening, and you are relying on chance to a large extent. So no guilt is something doesn’t get read, or work out for you. It is about sampling and exposure at the end of the day, not only giving books to people you are 100% sure are going to do X or Y with them. Is it an effective way to market? I don’t have any numbers on that, but at the very least it seems to have become an industry standard, so you get in line and do it. And whatever you don’t hand out at the event, that you have created for the event, often just ends up in the trash, or given away to employees, so a lot better to give away a lot of books, it raises your chance of finding someone who does like them. Anyway, ramble ramble, interesting to read about your numbers on this.

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